Dr. David Bosshart
Dr. David Bosshart is CEO of the Gottlieb Duttweiler Institute for Economic and Social Studies. Dr. David Bosshart holds a PhD in philosophy, is the author of numerous international publications and sought-after speaker worldwide. His work focuses on the future of consumption, societal transformation, digitisation (human-machine), management and culture, globalisation and political philosophy.
Dr. David Bosshart, CEO of the Gottlieb Duttweiler Institute for economic and social studies (GDI), Rüschlikon/Zurich.
GDI is an independent European think tank, founded by the European Retail Pioneer Gottlieb Duttweiler (1888-1962). The institute is specialised in trend research, retail, economic and social issues, strategic workshops, lectures, and conferences like the International Retail Summit (62nd edition in 2012), the European Foodservice Summit (13th edition in 2012) and the European Trend Day (8th edition in 2012). The main topics are: changes in consumption patterns and behavior, innovation in retailing and the service industry.
Following high school and a business education, Bosshart capped his studies with a Ph.d. from the University of Zurich in philosophy and political theory. He has been involved in communications and marketing consulting, in retailing and in scientific research. 1991–1996 head of department at the GDI for consumer research and social change. 1997–1999 head of strategic development and director of the cultural and social section of the Federation of Migros Cooperatives (the famous culture percentage). Bosshart has held his current position since 1999.
David Bosshart is the author of numerous publications and a speaker at international events in Europe, America and Asia. His expertise is focused on consumption and retailing, management, social change, and political philosophy. He is currently lecturing on the following topics:
Topics 2017 (ask for individual topic)
Management, Change, Globalization, and Politics
- Trends and countertrends in business, the economy, and society
- Globalization: myths and realities, winners and losers
- Game changers: 10 players who set the new rules in a global world
- How the „five Ds“ led to a new decision behavior
- The future of success: how management is going to change
- How to get smart in an unbalanced world: tips and tricks for better motivation
- Simpler, but better. Why and how simplicity will win
- Survival of the fittest – what it really means
- Soft power vs. hard power. Politics in an interconnected environment
- Small is beautiful
- More polarization – how new tensions are changing the economy and society
- The comeback of the nation state: why globalization does not really work
- How the «five D's» (digitization, demographics, (de)globalization, debt, deflation) will lead to new ways of decision making
- High tech and high touch: how human needs are going to change
- Simplexity: Making things simpler in a complex world
- The digital world ahead: the race between humans and machines
- Big data – deep emotions: how Amazon, Google, Apple and Facebook are creating a new eco system for businesses and consumer
- Digital ageing: how technology can help us to improve our life and age well
- Smart home und smart living: new dimensions of living better with new technologies
- The future of consumption: how will we be living tomorrow?
- The future of shopping: channels, customers, brands
- New premium, old luxury. Why customers intend to spend more on real added value products and services
- Statusfaction: the comeback of hierarchies, new status features and how they will distinguish us
- Authenticity – a new trend establishes/penetrates/takes hold. What is means, what it changes
- Age of less – getting more with less
- The future of food: food trends in a globalized supply chain
- The slower you move, the faster you die: what the acceleration of just about everything means for retail and shopping
- The emerging global consumer soul: the seducer, the accelerator, the protester, and the believer
- Food 2025: between science and romance
- Totally mobile: where do we go?
- Workstyle: the future of work
- The future of migration: Between global nomads and sedentary tribes
- Labor and Capital – how the economy evolves, and where the opportunities and threats lie
- Demography as our fate: winners and losers
- Mobility 2025: more mobility, less traffic
- The future of the male, the future of the female, the future of the family: redesign of the sexes
- From lifestyle to healthstyle. Changing values of an ageing society
Technology & Man
Consumer Trends, Retailing, Brands, and Consumer Behavior
Society, work and leisure
Further topics on demand
Lectures held in German, English or French. Italian on reques
- Politische Intellektualität und totalitäre Erfahrung. Duncker & Humblot 1992. 292p.
- Kult-Marketing. Die Neuen Götter des Marktes. ECON 1995 (with Prof. Dr. N. Bolz), 373p. (sold out)
- Toptrends. Metropolitan 1995, Paperback edition 2000 (Co-Author)
- Die Zukunft des Konsums. Wie leben wir morgen? ECON 1997, 2.A.1998, 312p. Korean translation and edition 2004
- Trendreport Basic. Megatrends and Countertrends for Business, Society, and Consumption. GDI study 2003, 70p. Authors: David Bosshart and Karin Frick (available in German)
- Radical Trends Guide. Die heimlichen Sehnsüchte der Konsum- und Dienstleistungsmärkte von morgen. GDI Studie Nr. 12/2004, 64p. Authors: David Bosshart, Karin Frick, Stefan Kaiser
- Billig! Wie die Lust am Discount Wirtschaft und Gesellschaft verändert Ueberreuter/Redline 2004, 2nd, revised edition 2004, 3rd edition 2004, 185p. English translation: Cheap. The Real Cost of Bargains, Discount, and Consumer Choice. Kogan Page 2006 197p.
- The Age of Cheap. Why customers intend to pay less and less as prices become more important than ever. GDI study No.13/2004, 76p. Authors: David Bosshart, José Luis Nueno, Daniel Staib (available in German)
- The Future of Leisure. Travel in 2020. Trend Report for Kuoni. 2006, 67 p.
- B.A.N.G.: The Future of Evolution. GDI study no. 27/2007 (available in German)
- Discount Forever. Authors: David Bosshart, Martina Kühne. GDI study no. 30/2008 (available in German)
- European Food Trends Report: Science versus Romance. Authors: David Bosshart, Christopher Muller, Mirjam Hauser. GDI study no. 32/2010 (available in German)
- Reprimatisierung. Warum wir in Neuen Medien wie Affen kommunizieren. Authors: Lionel Tiger, Norbert Bolz, David Bosshart, e-book edition only, 16p.
- The Age of Less. Hamburg Murmann 2011, 223p (e-book available).
- European Food Trends Report: Konsumentenfrühling – Beginn eines neuen Essbewusstseins. Authors: David Bosshart, Christopher Muller, Mirjam Hauser. GDI study no. 40/2013 (available in German)
- Mobilität 2025. Unterwegs in der Zukunft. Authors: Frerk Froböse, Martina Kühne, 60p. 2013 (German only)
Books and Studies (in German, English, Korean; a complete publication list is available on request):
Services such as lectures, trend reports and consultations largely for international corporate groups as well as for international associations and small and mid-sized companies involved in retailing and the consumer goods industry, research and science, business schools and universities (selection): Nestlé, Unilever, Porsche, Ikea, McDonald’s, Dr. Oetker, Coca Cola, Huhtamaki, Sony, Samsung, IBM, Microsoft, Google, IDS Scheer, Duni, Electrolux, Geberit, Jura, Dornbracht, Zumtobel, FEDIAF, European Pet Food Industry Federation, Intersport, Nike, Lindt&Sprüngli, Barry Callebaut, Krombacher, Heineken, World Beer & Drinks Forum, Hero, Migros, Metro, Edeka, Rewe, Spar, Markant, Tchibo, HDE (Hauptverband des Deutschen Einzelhandels), Denner, Kaufland, Lorenz Snack-World, Bed & More, Elior, IADS (Inter-national Association of Departments Stores), Obi, Presidents’ Symposium DSN Retailing, International Egg Commission, ECR-Tag (Efficient Consumer Response D-A-CH), Alphapay, Allianz, Zurich Financial Services, BTI, Internationale Tourismus Börse, Kuoni, Frankfurter Messe, Executive Summit Anuga, Ogilvy, Saatchi&Saatchi, PwC, KPMG, Ernst&Young, BDO, SAG, SAP, Oracle, Lufthansa, Swiss Intl. Airlines, Deutsche Bank, Swiss RE, Credit Suisse, UBS, Crédit Mutuel, Vontobel, Bank Julius Bär, Schweizerische Kantonalbanken, Valiant Privatbank, Raiffeisen Banken, RZB Raiffeisen Oesterreich, Oesterreichische Volksbanken, Deutsche Volksbanken, Deutsche Sparkassen, Schweiz Tourismus, Hostec, Verband Schweizerischer Generalunternehmer, Swisscom, Telekom Austria, Essilor, Siemens, ABB, Bosch, Kone, Burda, Goldbach Media, Radio Day, Condé Nast, SRF , Parador, PostFinance, Deutsche Post, Schüco, BMW, Audi, Daimler, VW, AGVS, Eon, RWE, WEF, Universität St. Gallen (HSG), BVM (Berufsverband Deutscher Markt- und Sozialforscher e.V.), Deutscher Markenverband, Deutscher Unternehmerverband.
"The Seducer, the Accelerator, the Protester, and the Believer"
The Consumer Goods Forum, The Global Summit 2012
22. Juni 2012, Istanbul
"Wellness 2030 - From Old Fashioned Industrial Romance to Data Buddhism"
11 November 2016, Tyrol
Press review (selection):
Time Magazine, Business Week, Wall Street Journal, Financial Times, WirtschaftsWoche, Neue Zürcher Zeitung, Frankfurter Allgemeine, Standard, Der Spiegel, Focus, Stern, Playboy, Greenpeace Magazin, Hürriyet, Het Financieele Dagblad, Standard, Die Zeit, Manager Magazin, Süddeutsche Zeitung, Die Welt, CNN, BBC, ZDF, ORF, SF etc.